Anisoptera Spa
Executing a refocused visual guideline for a self-care spa.
Anisoptera Spa is a luxury spa located in Everett, Washington, that offers a range of treatments including massages, facials, waxing, and body treatments. Their approach to wellness is holistic, focusing on revitalizing the body, soothing the mind, and lifting the spirit.
Brand Design
Web Design
Graphic Design
Figma
Webflow
Photoshop
Illustrator
From the start, the investors knew they wanted a dragonfly-inspired identity with the name Anisoptera, but they needed to define how that vision would come to life. The first iteration fell short, as they envisioned a stronger connection to the ocean, reflecting their pier-side establishment.
After revisiting the design approach, we refined the visuals to better align with their vision. With a few moreadjustments, we took a new shot at a refreshed Anisoptera brand , capturing both elegance and the essence of its coastal setting.
After one final tweak to the main logo, we successfully established the Anisoptera brand and were ready to connect it with the rest of the company. I then crafted their website, designed marketing flyers, managed social media visuals, and even developed menu cards, ensuring a consistent brand presence across all touchpoints. Even though the spa was just starting out, we focused on exuding luxury at every step to attract the right clientele.
In addition to the visual design, the custom built Anisoptera Spa website is user-friendly and provides all the necessary information about the spa's offerings. The website is well-organized, with clear and concise descriptions of each service and its benefits. The inegrated online booking system is straightforward to use, allowing clients to schedule appointments at their convenience. Overall, the Anisoptera Spa website provides an exceptional user experience that complements the spa's commitment to providing a relaxing and rejuvenating experience for their clients.
